At  XUDE Beauty, skincare goes beyond appearances —its about empowerment, clarity, and personal transformation. XUDE embraces the X philosophy. X isn't a mystery. Its not a variable. It's the answer- a return to you.

It all started back in 2016. I remember staring at my mothers glowing  skin. “What's your secret, I asked?” At the time, I was newly postpartum,  struggling with dryness, acne, and hyper-pigmentation. I felt self-conscious about my skin. She recently had a facial and encouraged me to try one.  What started as a simple treatment to address my own skin concerns and  help me feel pampered became something more. 

Amid the demands  of motherhood and my  career as a doctor, skincare became a personal wellness ritual.  I realized that health, and wellness are not the same and that beauty isn't just about how we look,  it's about how we feel, how we take care of ourselves and how we show up in the world.

That’s why I created XUDE Beauty—to bring a fresh holistic approach to skincare.  More than just luxury,  XUDE is a movement rooted in intentional rituals, personal return, and meaningful care. It's skincare with a state of mind-- designed to prioritize your presence and activate your natural glow.